Betty Crocker: The Families Project

Branded Content

Summary
Series of short portrait films for Betty Crocker's Families Project campaign, showcasing today's “modern family.” Betty Crocker believes that families come in all shapes and sizes, and that the meaning of family transcends traditional definitions.


Director MICHAEL TYBURSKI
Producer BEN NABORS
Cinematographers HILLARY SPERA & ED DAVID
Editor CARLOS PAVAN
Composer MATT ABEYSEKERA

Production Company: {group theory}
Agency: Zeus Jones
Client: Betty Crocker
Year: 2013


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